Holiday Marketing and Media Training

Holiday Marketing and Media Training

Virtual Event

Our second workshop is from Marx Layne, a Detroit-based Public Relations and Digital Marketing agency, to present the Holiday Marketing and Media Training program to help participants gain a better understanding of how the media works and improve confidence when speaking to journalists. This session will emphasize real-world scenarios and focus on the upcoming Holiday performances and markets. The training program will include:

• An overview of print, radio, TV, digital, and social media—their distinct characteristics and the variables you should know when engaging with them.
• Message development—how to prepare key messages for interviews and events.
• What to expect when being interviewed or speaking with your stakeholders.

Presenters

Lana Mini
Lana has more than 10 years of experience in public relations, community relations and digital marketing for clients in hospitality, food and beverage, special events, nonprofit, real estate development, and senior living sectors, among others. She coordinates grand openings, manages media for live events of all sizes, provides strategy to grow social media presence, and leads media training sessions to help clients develop their key messaging.

Prior to joining Marx Layne nearly a decade ago, Mini served as an award-winning journalist for Gannett, Real Detroit Weekly, Digital First Media and C&G Newspapers covering investigative news, government, business, retail, arts, food, lifestyle and entertainment. She also spent several years as a communications manager for a national nonprofit organization, focusing on national and international media relations. Mini has ties in the arts, social justice and animal rescue communities.

Josh Jackman 
Josh Jackman focuses on a broad range of social campaigns and digital properties for a variety of clients including nonprofits, automotive startups, restaurants and law firms. Jackman has elevated clients' online presence utilizing targeted messaging, consumer connections, content management, e-blast management, SEO, and PPC. He also oversees analytics for clients including real-time social listening, media evaluation, influence evaluation, competitive analysis, and engagement. Jackman’s skills include graphic design, videography and audio production which help boost engagement and brand affinity. Jackman graduated from the University of Michigan Ross School of Business with a Bachelor of Business Administration with an emphasis on marketing and business law.